PitSponsor Broadcast Audits
Sponsors don't renew handshakes. They renew data. We find their logos in sampled frames of your broadcast replays and report on-screen time, placement quality and estimated media value.
Which PitSponsor is for you?
Run your own social media numbers for free, or have us audit your sponsors' broadcast exposure for you.
PitSponsor Social
- Connect your team's Facebook Page
- See the estimated media value of your posts
- Track posts that mention your sponsors
- Download sponsor-ready reports
PitSponsor Broadcast Audits
- Send us a replay link
- AI logo detection across sampled frames of the broadcast
- PDF report with on-screen time, placement quality, share of voice and an estimated media equivalency
Pricing on request, built around your season and sponsors.
AI Broadcast Valuation Process
We turn replays into sponsor-ready evidence in three simple steps.
Submit Replay Link
Send us your race replay link, or a link to the video file. We audit replays from national and regional streaming broadcasts.
AI Analysis
Our vision engine analyzes sampled frames across the entire broadcast — several every second — and detects each of your sponsors' logos.
Detailed Report
Receive a PDF report — on-screen time, placement quality, share of voice and an estimated media equivalency — ready to send to your sponsors.
Sponsor Exposure Audit Case Study
A dirt-track series rights-holder asked PitSponsor to measure one sponsor's exposure in one streamed race broadcast: the sponsor's race car, its trackside signage and the pace truck. PitSponsor scanned the full 4-hour 19-minute recording, credited 34 minutes 27 seconds of on-screen time across four placements, sample-checked 240 moments against the recording, and estimated media value at stated audience assumptions. Here is what was measured, what it means, and what it does not prove.
Turn your race team's Facebook posts into sponsor-ready numbers.
Connect your Facebook Page and PitSponsor Social pulls recent post performance, estimates social media value, identifies sponsor mentions, and gives you reports you can take into renewal conversations.
Connect your Facebook Page
Connect through Facebook as an admin of your team's Page. Access is read-only.
See about 90 days of post performance
Views, reactions, comments, shares and an estimated media value for each post.
Download your numbers
A team report of your top posts, plus a report for each sponsor you track.
Sponsorship Valuation Questions
Does PitSponsor measure sponsorship ROI?
Not directly, and our reports say so. ROI is an outcome (the sales or brand lift a sponsorship caused) and needs the sponsor's own business data. PitSponsor measures the input: each sponsor's on-screen time and placement quality across sampled frames of the replay, plus an estimated media equivalency, roughly what comparable exposure would cost to buy.
How does motorsports sponsorship valuation help us renew sponsors?
Instead of anecdotal evidence, you present sponsors with a detailed report of the exposure their placement received: measured screen time, placement quality, share of voice and an estimated media equivalency, with every assumption disclosed. It gives the renewal conversation a documented starting point.
What do you need from us to get started with a broadcast audit?
Just a link to the broadcast replay and a list of your active sponsors. We handle everything else — AI broadcast valuation detection, analysis, and detailed PDF report generation.
Who is PitSponsor built for?
Race teams, driver agencies, and series organizations who want to professionalize their sponsorship programs with data. If you have sponsors on a car that appears on a broadcast, PitSponsor is built for you.
Can your AI track every sponsor logo on the car?
Our vision engine is trained on each of your sponsors' logos and detects them wherever they are large and clear enough to be legible on camera. Smaller decals that are not legible on screen may not be detected, and undetected time is never counted.
Is PitSponsor Social free?
Yes. PitSponsor Social is free to use for racers and race teams: connect your team's Facebook Page, see the estimated media value of your posts and download team and sponsor reports. PitSponsor Broadcast Audits are a separate, done-for-you service with pricing on request.
What do I need to use PitSponsor Social?
Admin access to your team's Facebook Page. PitSponsor Social connects Facebook Pages only, so personal profiles can't be connected. Access is read-only: it never posts to your Page, and you can disconnect the Page at any time.